“If your doors are open, you should be advertising!”

Why?

To establish an equity position in the consumer community. When someone needs your service or product, they think of you!

Remember…..

“You’re not advertising to a standing army, it’s a passing parade!”

Why should you use an advertising agency?

An Advertising Agency can help you determine who your best customer (Target Market) is with a Customer Profile then, show you the most cost efficient way to reach them.

An Advertising Agency will help you develop the Unique Selling Proposition (USP) or Preemptive Advantage (PA) and the Positioning Statement for your business.

An Advertising Agency will help you determine your budget, and suggest the best mediums to utilize to reach your potential customers.

An Advertising Agency will help you sell your inventory or service. Media sales reps are trained to sell their inventory, not your inventory! This makes it quite confusing when they ALL tell you “We are number 1 in your demo!”

An Advertising Agency will help you set your goals and determine methods to track your progress toward that goal.

And best of all, in most cases……………………

IT’S FREE!
Advertising Agencies receive discounts from most mediums, and often receive lower rates (because they buy in bulk) so it could cost you less money to use an Agency!

If you currently utilize an Agency and you are not confident that they are helping you accomplish your goals, give At Your Service Marketing a call at 903-238-8691 or click here to email us for further information.